understand your audience
- purchase intent
- data habits
“We think that in the digital transformation process of people and organizations, diversity, multi-ethnicity and community relevance are pillars to a good result.
For us in Garritz, those are the values that we cherish. For we are there to bring good results and add value to our communities in every one of our endeavors”
As a digital marketing agency, we are committed to deliver business results. Our work is focused on creating advertising strategies that bring results to our client’s brands through disruptive thinking and an innovative approach to media: we think of media as data, data to bring insights to deliver ROI. We create business platforms with creative thinking to communicate your brand’s values; we create products; we measure efficiency; we deliver results.
Jurassic World. Digital Media Performance. Mexico
Integrated planning of the digital campaign for the launch. Purchase optimization focused on generating recall in potential segments along with a complete online video view and maximizing the sale of tickets online through platforms.
248% return on investment in ticket sales VS advertising investment
8% above the estimated office box
Paid – Facebook, Adwords, DSP, Bing Ad and some other third-party media
Insights – Google Analytics, Nielsen (Recall Tracking and Purchase), Comscore Mdiametrix, Sizmek (Adverse Rate and Conversion Measurement)
The movie was the fourth more successful of the year at the box office in Mexico
Fresenius Kabi. Big Data Analytics. Global, India, China, Tailandia, Malasia
Fresenius created a database of patients with chronic kidney disease and requested a business
intelligence tool through the interpretation of the data. The tool was developed in a web
ecosystem using powerful data visualization tools, which facilitated the right angles to interpret
business information that strengthened the evidence on the effectiveness of the medication.
More than directly affecting the quantification of ROI, our tool contributes to the positioning of the medication in government clients and final patients.
– Back End
– Front End
Thyssenkrup. Digital Asset Development. Global, Germany
Implementation of a process that includes:
-Segmentation of the audience through the user experience
-Conversion especially structure at obtaining leads
-Search engine positioning
Establish the bases for measuring digital strategy at the sales level.
Content management group system (CMS), the first spirit
Standardization of the group's digital production and improvement in the search engine positioning of the projects under our responsibility.
Don Carro. Performance Marketing and Programmatic. Texas, USA
Performance.– investment in digital advertising aimed at a cost per acquisition.
Attribution model – develop a methodology for tracking and assigning attribution contact points and their impact on the customer’s sales process.
Optimizing sales process – register and document the phases of the sales process and its synchronization in technology platforms
Performance – genetic strategies in the programmatic purchase looking for better efficiency towards the acquisition of the different digital platforms (Facebook, Google, DSP)
Attribution model and optimization sales process– we agreed on the presence of an “implant” of the
agency supervising the execution of the CRM and the correct registration of the sales information
referring to each purchase. The insights team designed a technological platform that will interpret
the data and show the business intelligence required by the management.
Greater than 500% in direct sales Vs digital advertising investment
Control platform and monitoring of the sales process
Paid – Facebook, Adwords, DSP
Insights – Google Analytics, development of the customized platform, online panel
Optimization to 400% of the ratio of the candidate to sale (Lead to acquisition)