I’m sure you’ve heard more than once about this famous social network, which is gradually growing. To contextualize, we’ll explain what it is and why it has gone mainstream.
TikTok is a platform that has one main purpose: to share short videos created from your mobile phone. It contains a wide variety of music, voice filters, aesthetics, and facilitates video editing.
TikTok started in China, as a social network only for teenagers, however, in the last year, it has grown from 100 to 500 million users, consolidating itself amongst the most used social networks worldwide.
What is the targeted audience of this social network?
– 20% of users are under 19 years old.
– 32% of users are between 20 and 24 years old.
– 27% of users are people between 30 and 40 years old.
– Mainly young people between 13 and 18 years are more active in the usage of this app.
– 55% of users are women and 45% are men.
Now, why include TikTok in your marketing strategy?
Long story short, TikTok has broken records, and this made it one of the four most downloaded apps in history. In 2019, it became the most downloaded app of the year, threatening the superiority of WhatsApp and Facebook.
The large number of users and the unbridled growth has made great brands decide to join this social network, but the most striking thing is that it allows the design and creation of really innovative, fun and interactive content, unlike what Facebook, Instagram and even Snapchat have to provide.
Before you decide to include it in your strategy, you must be very aware that most of the audience is young, so if your company’s target audience is people over 40, TikTok is definitely not for you.
Remember that the most important thing in this social network is to excel in creativity; a difficult task. Quality and originality is essential, as well as being up to date with the trends of the community.
In a few words, TikTok is an excellent tool from which any marketing strategy can draw countless advantages, but only if sight is not lost from its special features, which are the visual language and the age of most of its users.