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Today all brands preferably have a content strategy. Within such a strategy the activity of developing content is very important. Content development is not only about copy writing or writing articles. Due to its importance within a comms planning strategy, the process of developing content is, in it self, the process of creating the brand values and identity.
We believe that a strategy should be flexible and adaptable, mostly social media strategies. Social conversation online is ever changing. Therefore, adaptability through measurement is critical. First, you should find the adequate KPIs, then outlining a dashboard of comparison, to finally optimize your strategy.
To create relevant content we recommend you to pay good attention to the following concepts regarding content development:
Your content strategy has at its spinal core the SEO strategy. Each piece of content to dwell in your owned and earned media properties, should be enforcing a specific keyword or group of them. Accordingly, the technical aspects to content tagging should be fulfilled.
In Garritz International, working together content development and Search Engine Optimization has shown to be the most efficient way to improve our clients properties in search engines. In conclusion, the more active your content is, the better results in SEO. Our Content Management System (CMS) solutions consider SEO capabilities to ensure the delivery of positive results.
Contact us today, and let us help you achieve your desired objectives.